Transparency of information is critical to the travel marketplace.

As intermediaries, GDSs, OTAs, TMCs, metasearch sites and short-term rental platforms strive to provide all the information needed for consumers to effectively comparison shop and to give travelers and agents the full picture, prior to booking a trip.

Travel Tech’s members work with their supplier partners to ensure that consumers have access to relevant and important information about flights, accommodations, rental cars and more.

With transparency of information both consumers and suppliers are well-served. Suppliers such as airlines, hotels and homeowners get their offerings included in a vast marketplace that reaches millions of consumers and consumers have access to the information they need.

According to the Federal Trade Commission:

Greater information about hotels and lower costs of acquiring information about them likely makes it easier for consumers to find and compare hotel options.  Consumers likely benefit from these reduced shopping costs.