The Power of Options
Online travel companies partner with travel suppliers large and small to market their products – rooms, flights, cruises – to consumers. OTAs are powerful marketers, boasting more than 515M average monthly visitors to their websites.
Consumers choose to shop on OTAs and metasearch companies to find side-by-side comparisons, access to the growing array of travel options and competitive prices. As a result, travelers have the power to search, compare and book from the palm of their hand from anywhere in the world.