On September 28th, the Travel Technology Association (Travel Tech) released the results of an opinion research study target at understanding the relationship between consumers and Online Travel Agents (OTAs). The nationwide survey was conducted online from September 25 to 27, 2015 among a cross section of 2,015 adults age 18 and over.
• A majority of U.S. travelers (55%) choose online travel companies most when searching for hotels
• Nearly 7 in 10 Americans see booking on online travel company platforms as convenient and safe
• More and more Americans are choosing to book hotel reservations through online travel company apps and sites (43%) versus booking direct on hotel platforms (40%)
• 55% of American consumers believe the innovation developed by online travel companies is vital to the travel economy.
By offering side-by-side comparisons, access to the growing array of travel options and competitive prices, online travel companies have empowered travelers to search, compare, and book from the palm of their hand from anywhere in the world
Steve Shur, President of the Travel Technology Association
• In 2014 Expedia helped travelers book over 146 million hotel room nights.
• Each month over 27 million unique visitors browse Orbitz Worldwide sites.
• Priceline.com partners with over 370,000 hotels in 170 countries.
It is clear the American public not only relies on the convenience of shopping across multiple travel brands in a single place, but they continue to trust online travel companies with their vacation and business travel itineraries
Steve Shur, President of the Travel Technology Association.
The Travel Tech survey was conducted online by SurveyMonkey — the world’s leading online survey platform — from September 25-27 among a national sample of 2,015 adults aged 18 and over. Respondents for this survey were selected from the nearly three million people who take surveys on the SurveyMonkey platform each day. Data for this survey have been weighted for age, gender, household income, region, and device type using U.S. Census Bureau data to reflect the demographic composition of the United States. The margin of error is +/-3 percentage points with a confidence rate of 95 percent.