Voice Assistant Technology is Leading Expedia’s Bright Future
Travel Tech on November 07, 2018
In November 2016, Expedia Group began leveraging Amazon’s assistant Alexa to allow travelers to check the status of their trips purchased on Expedia, such as flight statuses and the like. While the technology still has a way to go before it can be used for research and booking, this Travel Tech member has made huge strides in coordinating recommendations on destinations and things to do, flight times and costs and accommodation price averages, all of which the voice assistant is now able to understand and respond to.
Looking ahead, HomeAway and Expedia will combine all data, so it can build additional useful products in the voice environment. One segment, for example, that may be quicker to adopt voice booking is business travelers. This is because repeat bookings for identical itineraries would be most useful, efficient and logical to this segment who may want to book the exact same flight as they did the week before or a room at the same hotel.
Expedia Group spends about $1.3 billion annually on technology. But at the same time, Expedia invests big on the human side of things, with its strategy relying on a balance between human intel with automation and technology, taking cues from its customers as to what best meets their needs.
See it in action here.
The #TechPowersTravel series showcases how Travel Tech members have revolutionized the travel marketplace over time through innovating their technology tools to better serve customer needs. This series looks back at game-changing technologies of the past and ahead at emerging technologies, such as AR/VR and the trend towards personalization, that will further change the landscape. With these technological advancements, experiencing travel has become more enjoyable, convenient, personalized and accessible.