Travel Tech


Hotel Industry Attacks on Short-Term Rentals Continue Despite Hotel Brands' Participation in the Short-Term Rental Economy, With 3 Big Exceptions

Steve Shur on February 02, 2018

As the industry organization representing the world’s leading short-term rental platforms, we watch with great interest as more hotel companies acknowledge the growing consumer demand for short-term rental accommodations. Wyndham, Choice, Four Seasons, Accor and Hyatt are all in the short-term rental game, offering privately-held residences as short-term rentals.

Despite the growing movement by hotels to get into the short-term rental business, the hotel trade association continues its assault on short-term rentals at the local, state and federal levels. Through astroturf groups, scare tactics, misinformation campaigns and flat out deception, the hotel lobby is doing everything they can to ensure that short-term rentals are restricted, banned or regulated out of existence in as many places as possible.  But why?  With so many of its members in the short-term rental business, on whose behalf are they speaking? Why are they spending millions of dollars on campaigns aimed at impeding short-term rentals in every city and in every state? 

One can only speculate that the absence of the three dominant hotel chains from the short-term rental landscape, Marriott with its 31 brands and Hilton with its 13 brands and IHG with its 12 brands, must have some kind of powerful influence over the policy agenda of their national trade association.

As trade associations go, finding common ground on key policy issues is sometimes a challenge. But when such a large percentage of a group’s membership is in the very business that the trade association is trying (and failing) to kill, something doesn’t add up.

Travelers want short-term rental accommodation options. The data is indisputable. Many hotel brands other than the “big three” get it. If I ran a hotel company pumping huge sums of money into a trade association that works against my business interest, I would certainly be asking questions.

Steve Shur
Travel Tech President