National Shop For Travel Day

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National Shop For Travel Day

The Travel Technology Association founded National Shop for Travel Day to celebrate the travel marketplace and the technology innovators who have transformed the way consumers plan their travel.

National Day Calendar proclaimed National Shop for Travel Day to be observed annually on the second Tuesday in January beginning in 2018.

Each year, in early January, Global Distribution Systems (GDSs), Online Travel Agencies (OTAs), Travel Management Companies (TMCs), and metasearch platforms tend to see a spike in search volume. After the holidays, having just spent time with family, people are back to work, and they begin to think about planning for spring break and summer vacations.

Online travel companies have created a marketplace where consumers can shop for and book hotels, flights, car rentals, and other travel-related activities across hundreds of brands on a single platform, enabling them to search, compare and book one or all of their travel needs at once.

Whether it’s traveling for leisure or business, consumers not only enjoy the ability to shop across multiple brands in one place, but they’ve come to rely on online travel companies as a trusted resource for planning their trip.

Consumers benefit from the ability to comparison shop. More Competition = Better Deals! A recent study by Piper Jaffrey found that 87% of the time, consumers will find the same or better rates for hotels when shopping on an online travel site or app. When you factor the cost savings with the ability to book air, hotel, car, rail and tours and tickets all at once, it’s no surprise that consumers love the convenience of booking travel on online travel sites.

National Shop for Travel Day is a celebration of the travel marketplace created by online travel companies, metasearch platforms and short-term rental platforms.


Search. Compare. Book. All in the palm of your hand.


How to Observe National Shop for Travel Day:

Visit your favorite online travel site to see what great deals are to be found.

Use #ShopForTravelDay to join the conversation on social media and follow @TravelTech on Twitter for the latest news and updates.

For more information about National Shop for Travel Day, CLICK HERE.